In this month's solo episode of the Distillery Nation Podcast, I'm taking you behind the scenes of my journey creating our flagship tasting room in North Bend. I start with the practical foundation—my 16-page feasibility document that helped determine if this venture could actually succeed.
I share how I worked with the economic development department to find the perfect property and leveraged ARC GIS data to understand consumer patterns in the area. You'll hear about the seven essential books that guided my tasting room development and my experiences with bar design—comparing Krowne and Glastender for UI mockups before ultimately partnering with a local restaurant supplier.
This episode is packed with real-world advice, including how I found incredible deals on commercial equipment through Facebook Marketplace, like a nearly-new dishwasher that saved thousands. I also discuss the critical concept of "useful absurdity"—creating standout features that drive your marketing message tenfold, similar to a Texas bookstore that transformed an old fireplace into a photo-worthy book display that attracts customers daily.
From navigating licenses and regulations to designing a stellar pizza program and signature cocktail menu, this episode provides a complete roadmap based on actual experience. Whether you're in the planning stages or ready to elevate your existing space, this is the podcast you need before making your next move.
Listen now on your favorite podcast platform.
Listen to the interview on the web
LINKS AND RESOURCES MENTIONED IN THIS EPISODE
Recommended Books
- Restaurant Success by the Numbers (Affiliate)
- Meehan's Bartender Manual (Affiliate)
- Straight Up: Real World Secrets to Running a Killer Bar (Affiliate)
- The PDT Cocktail Book: The Complete Bartender's Guide from the Celebrated Speakeasy (Affiliate)
- The Bar Shift: 41 Short Management Lessons You Don't Have to Learn the Hard Way! (Affiliate)
- Raise the Bar: An Action-Based Method for Maximum Customer Reactions (Affiliate)
- Shifting Gears: The Ultimate Roadmap To Crafting Your Legendary Brewery Or Restaurant (Affiliate)
- The Cocktail Bar: Notes for an Owner & Operator (Affiliate)
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